Brand Strategy & Professional Logo Design Service based in Leicester, UK.

asked questions

Most frequent questions and answers​.


Yes, I offer a free 30 minute discovery call. During this call, we will discuss your business, creative/strategy needs and objectives. The main goals are to ensure we’re a good fit and determine project details so I can put together a proposal for you to review. To schedule your dcall, choose the day/time that works best for you on my call schedule application.

I will work with you to make strategic recommendations on determining the specific deliverables that will achieve maximum impact for your business.

The level of investment varies depending on the project scope, which is different for every project and client. After your discovery call, I will provide a detailed proposal and you can decide if you’d like to work with me(no pressure!). To schedule your free 30-minute discoverycall, choose the day/time that works best for you.

Absolutely. I’ve worked with clients from all over the world. My communication is primarily over email and scheduled video calls, so distance is not a problem. If you happen to be local (or visiting), I’d be happy to schedule an in-person meeting and get to know you personally. I am always up to a good discussion with a coffee.

After your intro call, I will create a detailed proposal for your review. Upon agreement, you will sign the contract/estimate and depending on the size of the project I will invoice for the initial 50% and get started. We’ll begin with a kickoff meeting so I can get a better understanding of your business, strengths, challenges and goals for the future. This would lead into the research/discovery phase, in which we would dive deeper into your brand and present you stylescapes for review. Stylescapes are a carefully collected combination of images, textures, typography, and colors to communicate a certain look and feel of a brand or website. Design reviews are typically over a screenshare video call, in which we walk you through the strategy and thinking behind each concept. We discuss in detail, and go through several rounds of exploration and refinement. Upon approval, I develop, finalize and optimize all deliverables, then invoice for the final 50%.

This varies depending on the scope of the project, but generally speaking I present the first design/stylescape review within 5-7 business days, and refine further from there. I will provide a detailed project timeline so we can ensure we stay on track for any deadlines you have. Need something designed yesterday? I can accommodate most tight deadlines with an additional rush fee.

For most projects, I require an initial 50% payment before work begins, and final 50% payment upon completion of the project. For hourly and retainer projects, which I recommend for long-term ongoing work, I invoice on the first business day of each month. Acceptable payment methods include Transfewise, Paypal and Bank Transfer.

You do. I don’t believe in holding files or rights hostage. Upon completion of the final 50% payment, you receive your final files and are free to use them as you like. Keep in mind that I retain the right to feature what I created for you on my website for marketing purposes. If you want me to not show your project in my portfolio, please, let me know before the project start as it may cause extra charge.

Ready to build an amazing brand?
Let’s make it happen.